Transport and Mobility is one of the key industry in Europe which is rapidly increasing the connectivity and access to on-board digital services when using the different transport modes. The growing adoption in Cities of Mobility as a Service (MaaS) is boosting the conceptualization of making the user the central point of transport systems where they can purchase personalised mobility experiences based on their demands and behaviors. In fact, it is only possible by open and making accessible the mobility data generated by end-users when users different transport modes (vehicles, motorbikes, e-sharing services, etc.). A large amount of continuously gathered data by road vehicles among others represents major big data-driven business potentials, not only for the automotive industry but also for cross-sectorial industries with interdisciplinary applications. Today, this major business potential is still locked since the smartphone and mobile internet industry domain – that leverages such potentials.

 Indeed, the data generated will have more value itself than the price paid by consumers to purchase mobility services, for instance, it will disrupt the industry for OEMs since Car Sales will be no longer the main source of revenue from them. The tendency is moving towards the expansion of the company value proposition as data as core assets of the operations and inherent increase the loyalty and customer satisfaction when using tailored and personalized services from multiple cross-sectorial services providers.

Atos understand the potential surrounded the monetization of data as company assets, and therefore it has been developed the Data Marketplace, an Open B2B data-sharing platform, that handles the access and trade-off of data from different mass data sources (Connected Vehicles, Home Systems, etc.) allowing Services Providers to create new B2B and B2C data-based products and services taking the opportunity to connect to thousands of data consumers which aims to access digital infotainment tailored services  to address specific customer’s needs.  It opens a new world of applications and services, improving car safety, reliability and convenience.

Business Challenge

As a clear example of the potential of Inside today’s vehicles, ~4000 CAN-Bus signals/sec are processed in comparison to very few signals in smartphones and similar devices. This large amount of continuously gathered vehicle data represents major big data business potentials, not only for the automotive industry but for cross-sectorial industries with interdisciplinary applications. With today’s proprietary approaches focusing on bringing services into vehicles and the applied ignorance of customer privacy concerns, this major business potential was still locked because the automotive industry was not yet able to establish an open service ecosystem equivalent to the ones in the smartphone industry.

Today, the major business potential of using Big Data generated by vehicles is still locked as the automotive industry hasn’t been able yet to establish an open service ecosystem that leverages such potentials, following three major difficulties:

  1. Current offerings in the mobility and transport domain are driven by brand-specific business approaches. Those individual companies provide customer-centric services and try to establish new businesses with their proprietary solutions, entering into entirely new markets that do not necessarily correlate with their actual core business. The result is brand-specific service solutions hindering long-term value creation by service providers due to fragmented environments and the lack of brand-independent vehicle data. This level of fragmentation results in economic inefficiency.
  2. Digital mobility services provided today primarily focus on the individual vehicle customer, which inevitably results in privacy concerns. There is a lack of consideration of how anonymized vehicle data may be used in other cross-sectorial contexts, which are explicitly not addressing the individual vehicle customer but provide other socially beneficial and economically relevant services.

The associated risk of collaboration on vehicle data between competitive OEMs can certainly be considered as one of the major obstacles, why such ecosystems have not yet evolved. However, to retain and advance the leading position of the European automotive industry, it is essential to leverage already emerging cross-border Big Data service solutions on a broader, brand-independent scale.


  • Open Interfaces enable barrier-free access to the Marketplace
    • Data catalogue and statistics for Service Providers
    • Discovery of requested data and identification of the according to data owners
    • Management of access permissions
    • Delivery of data from the cloud to the Service Providers
    • Accounting of transactions
    • Open Software Development Kit (SDK)
    • Data services
      • Pull data mechanism (API): GET Data/Metadata…
      • Push data mechanism (AEON): Near-real time notifications of new data



  • External access to vehicle data enables viral growth of services provided bases on such data
  • Attractive and innovative services are created in a similar fashion to the mobile device app world
  • Linking vehicle data with data from other sectors enabling higher quality content

Data Usage Rights

  • The business with data usage rights enables return flows from service providers and content providers

User Acceptance

  • The vehicle owner has incentives to provides his vehicle’s data
  • The owner/driver can fully control which data he provides to which Service Provider