The mission of the Media Sector focus on the design and development of ICT tools that support the needs of both, the Media Industry (broadcast, content production, press, etc), and the Media and Gaming Technologies, with solutions and services such as multi-platform efficient Media Content Management; Content recommendation and personalized advertising with content characterization, annotation, data fusion, and profiling; rich multimedia User Experience (UX); Social Network Analytics; Non-leisure gaming and gamification technologies; 3D Modeling and Virtual Space; Accessible Media contents and services; and media services deployment based on new network paradigms.
The sector is working towards the development of assets that are useful to Atos Group through the extensive knowledge and experience accumulated during several years in different R&D projects related to media technologies, in which they have achieved successful results with tools focusing on content annotation and enriched metadata for multimedia; multimedia search, distribution, and retrieval; 3D and virtual worlds; Adaptive Streaming (P2P, 3D, SVC, MDC, etc.); social media analytics related to media content; and "Design for all" principle, ensuring accessibility for users.
The investigating on novel approaches and technologies allows general users to become media generators, producers and actors in an inter-connected, interactive and smart augmented world. Besides participating in R&D projects, the Media sector support the Atos Major Events Team to provision IT services for last spot events (i.e. Olympics Games). It has also contributed to the Olympic Broadcasting Services webcasting solution for the Winter Olympics 2014 in Sochi and for the second Youth Olympic Games in Nanjing. The Media Sector is part of the NEM (New European Media) initiative Steering Board.